gimmick

英 [ˈɡɪmɪk]

美 [ˈɡɪmɪk]

n.  (为引人注意或诱人购买而搞的)花招，把戏，噱头

复数：gimmicks　第三人称单数：gimmicks　过去分词：gimmicked　

GRETEM8BEC

Collins.1 / BNC.18498 / COCA.12796

牛津词典

noun

• （为引人注意或诱人购买而搞的）花招，把戏，噱头
  an unusual trick or unnecessary device that is intended to attract attention or to persuade people to buy sth
  1. a promotional/publicity/sales gimmick
     以推销 / 宣传 / 销售为目的的花招

柯林斯词典

• N-COUNT （引人注意或关注的）噱头，花招
  Agimmickis an unusual and unnecessary feature or action whose purpose is to attract attention or publicity.
  1. It is just a public relations gimmick...
     这只不过是一种公关伎俩。
  2. The exhibition is informative, up to date, and mercifully free of gimmicks.
     这个展览既能让人增长见识，又紧跟时代前沿，而且幸运的是没有华而不实的东西。

英英释义

noun

• any clever maneuver
  1. he would stoop to any device to win a point
  2. it was a great sales gimmick
  3. a cheap promotions gimmick for greedy businessmen
  Synonym:devicetwist
• something unspecified whose name is either forgotten or not known
  1. she eased the ball-shaped doodad back into its socket
  2. there may be some great new gizmo around the corner that you will want to use
  Synonym:doodaddoohickeydoojiggergizmogismogubbinsthingamabobthingumabobthingmabobthingamajigthingumajigthingmajigthingummywhatchamacallitwhatchamacallumwhatsiswidget
• a drawback or difficulty that is not readily evident
  1. it sounds good but what's the catch?
  Synonym:catch

双语例句

• The lettuce factory is no marketing gimmick by Toshiba, however.
  然而，这个生菜工厂并非东芝公司的炒作行为。
• Is it a nifty gimmick, or truly better security for user data?
  它究竟是可有可无的新奇玩意，还是用户能真正可以信赖的安全管家？
• Look for a marketable gimmick.
  寻找销售噱头。
• A gimmick or a first-mover advantage?
  它到底只是个噱头，还是先发优势？
• Stella: So you think he had some gimmick?
  史黛拉：所以你认为他有什麽秘密装置？
• In the modern tradition, on the basis of the adornment gimmick, forms, porcelain, forming a new development has artistic features.
  现代古彩在继承传统的基础上，装饰手法、表现形式、瓷器造型都有发展，形成新的艺术特色。
• The tax cut is widely disparaged by senators from both parties as a budget gimmick.
  两个党派的参议员们普遍对作为预算噱头的税收削减嗤之以鼻。
• The advertisement is just a gimmick to make consumers buy their products.
  宣传只是一种使消费者买他们产品的花招。
• They give away free gifts as a marketing gimmick.
  他们免费分发礼物，作为一种营销手段。
• Otherwise I would have had to make up a unique ID ( not as natural as for the top-level resources), used XPointer in an rdf: about attribute, or some other gimmick.
  否则，我就不得不构造一个唯一的ID（不像顶级资源那样自然），并在rdf：about属性中使用XPointer，或某个其他技巧。