gimmick

英 [ˈɡɪmɪk]

美 [ˈɡɪmɪk]

n. (为引人注意或诱人购买而搞的)花招，把戏，噱头

复数：gimmicks　第三人称单数：gimmicks　过去分词：gimmicked　

Collins.1 / BNC.18498 / COCA.12796

牛津词典

noun

（为引人注意或诱人购买而搞的）花招，把戏，噱头
an unusual trick or unnecessary device that is intended to attract attention or to persuade people to buy sth
1. a promotional/publicity/sales gimmick
  以推销 / 宣传 / 销售为目的的花招

noun

any clever maneuver
1. he would stoop to any device to win a point
2. it was a great sales gimmick
3. a cheap promotions gimmick for greedy businessmen
Synonym:devicetwist
something unspecified whose name is either forgotten or not known
1. she eased the ball-shaped doodad back into its socket
2. there may be some great new gizmo around the corner that you will want to use
Synonym:doodaddoohickeydoojiggergizmogismogubbinsthingamabobthingumabobthingmabobthingamajigthingumajigthingmajigthingummywhatchamacallitwhatchamacallumwhatsiswidget
a drawback or difficulty that is not readily evident
1. it sounds good but what's the catch?
Synonym:catch

They give away free gifts as a marketing gimmick.
他们免费分发礼物，作为一种营销手段。
At a low price auction method for the gimmick of thee-auction will undoubtedly attract Chinese buyers.
以低价竞拍为噱头的电子商务竞拍方式无疑会吸引中国买家。
The tax cut is widely disparaged by senators from both parties as a budget gimmick.
两个党派的参议员们普遍对作为预算噱头的税收削减嗤之以鼻。
A gimmick or a first-mover advantage?
它到底只是个噱头，还是先发优势？
Some may say this is a gimmick to attract attention to the various business schools.
一些人可能会说，这是商学院吸引人们关注的伎俩。
Comes complete with a special gimmick on Bicycle stock and a full color, photo-illustrated instruction sheet.
来完成一个特别的招数对自行车股票和全彩屏，图片，图文并茂，语言表。
He dismissed the event as just a publicity gimmick.
他不理会这件事，只当它是一种宣传手法。
Look for a marketable gimmick.
寻找销售噱头。
The exhibition is informative, up to date, and mercifully free of gimmicks.
这个展览既能让人增长见识，又紧跟时代前沿，而且幸运的是没有华而不实的东西。
It is just a public relations gimmick
这只不过是一种公关伎俩。