hype

英 [haɪp]

美 [haɪp]

n.  (电视、广播等中言过其实的)促销广告，促销讨论
v.  夸张地宣传(某事物)

复数：hypes　第三人称单数：hypes　

TEM8BEC

Collins.2 / BNC.12443 / COCA.8395

短语动词

牛津词典

noun

• （电视、广播等中言过其实的）促销广告，促销讨论
  advertisements and discussion on television, radio, etc. telling the public about a product and about how good or important it is
  1. marketing/media hype
     夸张的促销 / 媒体广告
  2. Don't believe all the hype─the book isn't that good.
     别相信那些天花乱坠的宣传——那本书没那么好。

verb

• 夸张地宣传（某事物）
  to advertise sth a lot and exaggerate its good qualities, in order to get a lot of public attention for it
  1. This week his much hyped new movie opens in London.
     本周他那部被大肆炒作的新电影在伦敦上映。
  2. The meeting was hyped up in the media as an important event.
     这次会议被媒体吹成一件大事。

柯林斯词典

• N-UNCOUNT 天花乱坠的广告宣传;炒作
  Hypeis the use of a lot of publicity and advertising to make people interested in something such as a product.
  1. We are certainly seeing a lot of hype by some companies...
     我们无疑已经看到来自一些公司的大肆宣传。
  2. My products aren't based on advertising hype, they sell by word of mouth.
     我的产品销售靠的不是天花乱坠的广告宣传，而是良好的口碑。
• VERB 大肆宣传（或吹捧）
  Tohypea product means to advertise or praise it a lot.
  1. We had to hype the film to attract the financiers...
     我们不得不热炒这部电影以吸引投资人。
  2. These gurus are being promoted by publishers and hyped in the business press.
     这些权威得到了出版商的力推和商务出版界的大肆宣传。
  3. Hype upmeans the same ashype.
     hype up 同 hype
  4. The media seems obsessed with hyping up individuals or groups...
     媒体似乎热衷于大肆吹捧某些个人或团体。
  5. He felt the film was hyped up too much.
     他觉得这部影片炒作过头了。

英英释义

noun

• blatant or sensational promotion
  Synonym:ballyhoohooplaplug

verb

• publicize in an exaggerated and often misleading manner

双语例句

• Local media hype followed announcement of the project last summer, but there has been no news since.
  在去年夏天宣布这个项目之后，当地媒体炒作了一番，而自此之后就没有什么消息了。
• But there seems a reasonable chance the Current hype is overdone.
  但是，眼下的炒作很可能有些过火了。
• Everyone at school used to hype each other up about men all the time.
  过去在学校大家经常相互煽动彼此对男人的兴趣。
• Threatening marketing scheme is a great way to add hype and suspense.
  胁从营销策略是增加炒作效果和悬念的好办法。
• My products aren't based on advertising hype, they sell by word of mouth.
  我的产品销售靠的不是天花乱坠的广告宣传，而是良好的口碑。
• Dave: I would prevent at all cost the dilution of the SOA brand by market hype and hyperbole.
  我会不惜代价阻止市场炒作和夸大其词对SOA品牌的消弱。
• So I think it is meaningless to write any hype about the price here.
  所以，我觉得这是毫无意义的写任何炒作约价格在这里。
• Note too that soggy stock markets from Wall Street to China have ignored the hype so far.
  同时也要注意到，迄今为止，从华尔街到中国，沉闷的股市都对大肆宣传置之不理。
• Divested of the hype surrounding its launch, the show can now emerge as a full-fledged classic.
  没有了上映时的炒作，这场演出现在可以作为一部真正意义上的经典之作亮相了。
• This only goes to show that India's rise is media hype.
  这就更证明了印度的崛起只是媒体炒作。